Real American Beer Reaches 10 Million Cans Sold; Unveils Strategic Relaunch and Shares Big 2026 Growth Plans
Real American Beer (RAB) today announced it’s reached the 10-million-can milestone since launch 18 months ago, and unveiled a strategic relaunch of the brand positioning and partnerships. To accelerate this momentum, RAB is doubling down on its winning assets: refreshed high-impact visual brand identity (VBI), a premiumized liquid profile, and a massive war chest of marketing assets designed to drive significant trial and pull-through. Its new taglines “200% American” and “HITS DIFFERENT” will be integrated across packaging, retail, events, partnerships, and digital.
Real American Beer & WWE Debut Limited-Edition “Hulkamania Forever” Light Beer
This fall, Hulkamania takes over the beer aisle. Real American Beer (RAB) will launch Hulkamania Forever, a 16oz limited-edition beer created in partnership with WWE that celebrates the legacy of WWE Hall of Famer Hulk Hogan. The can made its global debut Saturday night in front of a sold-out crowd at WWE Wrestlepalooza in Indianapolis.
Real American Beer Unveils First Local Legends Honorees
Today, Real American Beer announced the first winners of its nationwide Local Legends campaign—a celebration of everyday Americans who show up for their communities with grit, heart, and humility.
Real American Beer Launches in New Jersey With Major Retail + WWE ActivationJey Uso Appearance, ShopRite Sweepstakes, and Bold Brand Energy Mark Statewide Debut
Real American Beer Returns to the NASCAR Track at the Toyota/Save Mart 350RAB and Hyak Motorsports Reunite in Sonoma as the Brand Rides Real Momentum Nationwide
Real American Beer Launches Campaign To Celebrate Local LegendsOne Winner Per Town Will Get Their Face on a Billboard—Plus Beer, Merch & Bragging Rights
Real American Beer Making Big Moves: From Launch to Walmart Shelves in Under a YearReal American Beer Achieves What Takes Most Great Brands Years—Walmart Rollout within its first year of operations
Real American Beer Named Official Beer of Arena Football OneReal American Beer partners with AF1 with Multi-Venue Distribution
UPDATE – Real American Beer Takes Over New YorkAmerica’s Most Crushable Premium Light Beer Enters 23rd State in Eight Months
Real American Beer Takes Over New YorkAmerica’s Most Crushable Premium Light Beer Enters 23rd State in Eight Months
Real American Beer Unleashes 24oz “Big Boy” CansRAB Doubles Down on America, New Options for Fans
Hulk Hogan’s Real American Beer Celebrates The Big Game and Takes Over College Football With Epic Nationwide Tailgate TourPre-Game and Celebrate the Biggest Rivalries in College Football with Real American Beer, Games, BBQ, and Prizes at Top Schools Across the US.
The Beer America Has Been Waiting for is Here, as Hulk Hogan Launches Real American Beer, Begins High-Impact RolloutHulk Hogan’s Summer of Real American Beer Kicks Off June 13 with the Florida launch at Seminole Hard Rock Hotel & Casinos and honoring Flag Day at MacDill Air Force Base, followed by expansion into Minnesota, Missouri, and Colorado throughout June, with another 13 states to follow during July and August
